In the beginning, every business owner acquires or starts a business. Rarely is there any game plan for how to exit the business at the beginning.
Most business owners decide they want a business to pursue their passion, invest money to get a return on capital, or simply take their job or skills and make it into a business. They may have some vague idea of building a business to create equity but the end is usually far from the mind at the beginning.
What is an exit strategy? Well, there are a number of exit strategies. There is always that “dream” of “going public” and getting millions or billions of dollars. Going public is just a variation of the category we would call “selling to a third party”. The third party could a stranger or a competitor, or just someone already in the business who wants to get a foothold in your geographic territory.